Broome is Western Australia's secret getaway with a unique character all of its own and welcomes you with open arms to experience its romantic pearling history, cosmopolitan character and stunning natural attractions. The colours and moods of Broome will capture your soul.
Broome is an exotic town with a romantic and often flamboyant past. Established as a pearling port in the 1880s, Broome boasts a multicultural population made up of the many nationalities who flooded to the shores of Roebuck Bay in the hope of making their fortune from the pearling industry. The pearling industry with its colourful personalities has without a doubt created the character and charm that surrounds Broome today.
The pearling industry remains one of the towns major industries due to the introduction of the cultured pearl, which revived the industry after the advent of the plastic button in the late 1950s. South Sea Pearls (Broome Pearls) are recognised as the best in the world and the retail outlets in Chinatown are a showcase to the quality of these pearls.
Broome's scenic beauty needs time to explore. Pristine beaches and bays fringed with glistening white sands, craggy red cliffs and turquoise waters are some of the wonders of this coastal delight.